Buy Watches at Dawsons

Discover an exceptional selection of luxury watches for sale at auction with Dawsons. Our regular sales feature everything from vintage military chronographs and rare collector’s pieces to contemporary models by the world’s most prestigious Swiss houses, including Rolex, Patek Philippe, Omega, Jaeger-LeCoultre, Cartier, and Breitling. Whether you’re looking to expand your collection or acquire your first fine timepiece, Dawsons offers an exciting opportunity to buy at outstanding value.

 

SUBMIT AN ENQUIRY

 

Why Buy Watches at Auction?

Buying a watch at auction connects you directly with a global community of collectors and enthusiasts. Each timepiece is carefully catalogued, described, and photographed by our in-house specialists, allowing you to bid with total confidence. Auctions offer the chance to secure watches at true market value — often at more competitive prices than retail — and to uncover models rarely seen on the open market.

Browse Our Watch Auctions

Our Fine Jewellery, Watches & Silver sales showcase a wide range of sought-after timepieces, including:

  • Rolex – Submariner, Datejust, Daytona, GMT-Master, and vintage Oyster models

  • Patek Philippe – Calatrava, Nautilus, Aquanaut, and complicated wristwatches

  • Omega – Speedmaster, Seamaster, and historic military watches

  • Cartier – Tank, Santos, Ballon Bleu, and vintage designs

  • Jaeger-LeCoultre, Breitling, Longines, TAG Heuer and other renowned marques

Fine Jewellery, Watches & Silver

Fine Jewellery, Watches & Silver

23rd Oct, 2025 9:30
Register to bid

Stay Ahead with Lot Alerts

Looking for something specific? With Dawsons’ Lot Alert service, you can register your interests — whether it’s a Rolex Submariner, Patek Philippe Calatrava, or vintage Omega Speedmaster — and receive instant notifications when matching watches appear in our catalogues.

  

SET UP A LOT ALERT

 

How to Buy Watches at Auction Online with Dawsons Live

Our secure bidding platform, Dawsons Live, lets you join the excitement of a live auction wherever you are in the world:

  • Watch and listen to the auctioneer in real time.

  • Place bids with a single click.

  • Leave absentee bids or book telephone bids directly through your account.

There are no additional fees when bidding via Dawsons Live.

 

Buying by Telephone or Absentee Bid

  • Telephone Bidding – speak directly with a member of our team during the auction as they place bids on your behalf. Please register at least 24 hours before the sale.

  • Absentee Bidding – leave a commission bid before the auction and the auctioneer will execute it on your behalf at the lowest possible level, subject to reserves and competition.

 

Paying for Your Auction Purchase

Successful buyers will pay the hammer price (the winning bid) plus the buyer’s premium. Payment is simple and secure:

  • Bank transfer

  • Debit or credit card

  • Cash on collection (limits apply)

Invoices are sent promptly after the sale with a secure online payment link.

 

Shipping and Collecting Your Auction Items

We want receiving your purchase to be straightforward:

  • UK Deliveries – Royal Mail Special Delivery is available for small, non-fragile items.

  • International & Larger Items – Our clients have previously used Mailboxes Etc. and Pack & Send, for worldwide deliveries.

  • Collection in Person – Items can be collected from our Maidenhead saleroom or, on request, we can arrange collection from our Hampstead office.

Start Your Watch Collection with Dawsons

From timeless vintage Rolex models to modern limited-edition Patek Philippe and Omega watches, Dawsons auctions provide collectors with the opportunity to acquire exceptional timepieces from around the world. Register today and start bidding in our next specialist sale.

 

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Dawsons Watch Buyer Reviews

From vintage chronographs to contemporary luxury timepieces, Dawsons offers buyers access to an exceptional selection of watches at auction. Read genuine reviews below from clients who have purchased watches with Dawsons and discover why collectors trust us when acquiring fine timepieces.

 

Frequently Asked Questions About Buying Watches at Auction

Yes. Every watch is catalogued and photographed by our horology specialists, who verify authenticity and condition.

Yes. Watches can be viewed in person at our Maidenhead saleroom during scheduled viewing days, or online via detailed images.

Yes — please register online before the sale to bid via Dawsons Live, telephone, or absentee bid.

You’ll pay the hammer price plus the buyer’s premium. No additional charges apply when bidding through Dawsons Live.

Yes. Smaller items can be sent via Royal Mail Special Delivery within the UK. For international shipping, we can provide details of companies which handle secure deliveries worldwide.

Payment is due promptly after the sale, and you’ll receive a secure payment link via email.

Absolutely. If you have an unwanted you're looking to sell, please visit our sell watches page for more information.

Here to Help Every Step of the Way

From registering to shipping, Dawsons’ specialists are always available should you need advice before you buy.

 

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