Are Cartier watches a good investment?

How will rising demand effect one of the most popular brands?

Rising demand and continued scarcity mean Cartier will remain one of the most sought after brands in 2022.


It is expected that this year will see considerable and continued growth in the luxury watch market. Significant shortages at authorised dealers will surely lead to skyrocketing prices on the pre-owned markets.

Rising demand and continued scarcity mean Cartier will remain one of the most sought after brands in 2022. 


Do Cartier watches hold their value?

Cartier watches are essentially a commodity - they do not merely hold their worth; they increase in value, much like gold or silver. Cartier watches are resold at a premium price at auction, due to high demand and rarity. They are essentially part of a rich history of vintage timepieces - a legacy that will last a lifetime.

Amongst the global ranks of watch conoisseurs, Cartier watches are considered premium items, and highly collectable.

Cartier's prestigious history as a jewellery designer guarantees that the best grade precious metals have been used in order to create their watches. Cartier also has its own high-tech watchmaking laboratory, which ensures that only the highest-quality timepieces with the utmost precision are created within.


An 18ct yellow gold Cartier Panthere ladies watch

An 18ct yellow gold Cartier Panthere ladies watch.

Sold for £4,100 at Dawsons


Is Cartier a Reputable Watch Brand? 

Cartier's reputation as one of the greatest jewellers in the world is sometimes overshadowed by the fact that Cartier began as a watchmaker rather than a luxury fashion and jewellery enterprise. Many people think of Cartier as a fashion brand, but the company has a long and rich heritage in watchmaking. 

Any prospective buyer can be confident that they will be investing in the highest quality watch when buying a Cartier; both in terms of technology and also the materials utilised.


Where are Cartier watches manufactured?

Cartier watches are designed and manufactured in Switzerland.

Cartier's headquarters are in La Chaux-de-Fonds, Switzerland, which is known as the "City of Watchmakers". It is the home of some of the world's leading watchmakers, including; Breitling, Tag Heuer, Zenith, and Rolex.


adies Cartier Tank 18ct yellow gold quartz wristwatch

A ladies Cartier Tank 18ct yellow gold quartz wristwatch.

Sold for £2,000 at Dawsons. 

Which Cartier Watch Should I Buy? 

The Cartier Santos line is one of our personal favourites because of its distinctive style and high build quality. The design's thoughtfulness speaks for itself. It has to be one of the all-time favourite Cartier watches for its iconic and flawless design, which we know you'll adore as much as we do.

Cartier Santos lady's automatic wristwatch

Cartier Santos lady's automatic wristwatch.

Sold at Dawsons for £1,550.

If you're familiar with the history of Cartier's Santos series, you'll know that it was the world's first wristwatch. Prior to it's creation and for ease of use, people often used to strap their pocket timepieces to their wrists!

The background behind Cartier's Santos series is fascinating. Louis Cartier, the founder of Cartier, created a wristwatch in 1904 for his good friend Alberto Santos-Dumont. Alberto was a pilot who wanted a watch that would allow him to check the time without taking his hands off the controls of the plane. 

A few years later, Cartier began producing this sort of wristwatch under the name 'Santos,' which we now recognise as their classic square faced watch. Cartier have made hundreds of modifications to the Santos collection over the years, right up to the present day. 



Are you looking to sell a Cartier watch? Please get in touch with one of our experts. 

We would love to hear from you.

0207 431 9445 /