Communications, Brand & Social Media Manager - Maidenhead, Berkshire
Full time, Permanent
Do you believe powerful storytelling can transform how people see, value, and engage with art, jewellery, and treasured possessions?
At Dawsons Auctioneers, we connect people with extraordinary objects — from fine jewellery and watches to art, design and rare collectibles. With over a century of combined expertise, our specialist valuers help clients unlock the value of items with history, meaning and provenance. Every auction tells a story. This role exists to help tell those stories clearly, creatively and consistently — through video, social media and the press.
We are looking to recruit a Communications, Brand & Social Media Manager to take ownership of Dawsons’ external communications. Based at our Berkshire office and saleroom, this is a senior, hands-on role for someone who combines strong creative execution with PR instinct and brand awareness.
A major focus of this role will be the development and growth of Dawsons’ YouTube channel. You will be responsible for filming, editing and publishing video content end-to-end, using long-form and short-form video to build authority, trust and engagement with key audiences — particularly people looking to sell.
Why this role matters
Our business is built on expertise, credibility and long-term relationships. Protecting and strengthening the Dawsons brand is central to everything we do — from how we speak to private sellers, to how we appear across social media, video and the press.
This role plays a key part in supporting the Head of Marketing by ensuring Dawsons’ brand is communicated clearly, confidently and consistently across all external channels. Through high-quality content, media coverage and expert-led video, you will help translate specialist knowledge into accessible stories that build trust, recognition and enquiries.
Video — particularly long-form content on YouTube — is increasingly important in high-value categories such as art, jewellery and collectibles. Your work will help position Dawsons’ specialist valuers as approachable authorities and give potential sellers the confidence to take the next step.
What makes this opportunity unique
This is a rare opportunity to manage social media, YouTube and PR in-house within a fast-moving auction environment. Based at our Berkshire saleroom, you will have direct access to expert valuers, objects, and live auctions — giving you constant opportunities to capture content, spot stories and create meaningful communications.
The work you produce will reach private sellers, collectors, solicitors, executors and enthusiasts across the UK and beyond.
What you will do
This role combines strategy with delivery. You will be responsible for planning, creating, editing and publishing content, as well as managing day-to-day communications activity.
YouTube Strategy, Production & Channel Management
- Owning the end-to-end delivery of Dawsons Auctioneers’ YouTube channel
- Planning, filming, editing and publishing long-form video content that showcases expertise, standout consignments and the auction and selling process
- Creating short form edits for YouTube Shorts and other social platforms
- Writing titles, descriptions and thumbnails to maximise engagement and discoverability
- Monitoring performance and refining content based on audience behaviour and results
- Ensuring YouTube is positioned as a core brand- and trust-building channel
Social Media Content Creation & Publishing
- Planning, creating, editing and publishing content across Dawsons’ priority social media platforms
- Managing content calendars and day-to-day posting
- Producing short-form video, reels, stories and graphics from original footage and auction activity
- Ensuring social content supports brand positioning, lead generation and consignment-focused campaigns
PR & Media Relations (Digital & Traditional)
- Writing and distributing press releases and media materials
- Proactively pitching stories and responding to media enquiries
- Identifying opportunities to secure coverage for auctions, exceptional items, results and specialist expertise
- Supporting specialists and senior staff with media opportunities where required
Brand Stewardship
- Acting as a hands-on guardian of Dawsons’ brand voice, messaging and visual identity across all content and communications
- Ensuring consistency while adapting tone and format appropriately for different platforms and audiences
Campaigns & Collaboration
- Working closely with valuers, marketing, and operations teams to support auction launches, valuation campaigns, events and key moments across the auction calendar.
We’re looking for someone who…
- Has strong experience in content creation, social media and video, ideally in a senior or highly autonomous role
- Has hands-on experience managing and growing a YouTube channel or long-form video content
- Is comfortable working end-to-end on content: filming, editing and publishing
- Understands how social media, video and PR work together to build brand trust and generate enquiries
- Has a strong visual eye and confident video editing skills
- Has experience writing press releases and working with journalists or media outlets
- Can balance creativity with organisation, prioritisation and delivery
- Thrives in a fast-paced, deadline-driven environment and enjoys ownership
Experience within luxury, art, jewellery, antiques, collectibles or a related sector would be advantageous, but is not essential.
Why you’ll enjoy working here
You’ll be part of a knowledgeable, passionate team where ideas are valued and creativity is encouraged. This role offers genuine ownership of Dawsons’ external voice — across social media, YouTube, and the press — while working with remarkable objects and respected expert valuers.
What’s in it for you?
A competitive basic salary (+ target-driven commission), career progression, and the opportunity to create a niche for yourself within a fast-growing organisation.
How to Apply
Interested candidates are invited to submit their CV and Portfolio outlining their relevant experience and qualifications to our Head of Marketing, Russ Gleason, on russ@dawsonsauctions.co.uk.
Dawsons Auctioneers is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
