Watches to look out for in 2024

The watches we predict to prosper in the coming year


As we prepare to leap into 2024 there are certain highly sought-after timepieces that we expect to remain steadfast and/or rise in popularity. Here are some of the watches we predict to prosper in the coming year...



The name has always been synonymous with luxury and prestige. Renowned for excellent craftsmanship, these timepieces continue to be highly prized by watch enthusiasts around the world.

From classic designs like the Submariner and Daytona to more unique pieces like the GMT-Master II or Explorer, there will be something for every discerning watch lover.



An incredibly rare Rolex Precision Pre-Explorer ref. 6150 watch

Sold for £19,000



The resurgence of military watches

Originally born out of World War I, soldiers would attach straps to their pocket watches and wear them on their wrists so they could monitor the time while holding a weapon. It wasn’t until World War II that the idea started gaining notable momentum and became de rigueur.

Playing a significant role in social history, military watches tell the story of the evolution of wristwatches and add a touch of adventure to any wrist. The allure of these timepieces has become increasingly popular among collectors over the last few years.


A Jaeger LeCoultre RAF Pilots Military watch

A Jaeger-LeCoultre (JLC) Mark 11 6B/346 RAF Pilots Military watch

Sold for £5,000



In 1971, actor Steve McQueen chose to wear the colourful large square Heuer Monaco in the movie Le Mans, catapulting the brand into the world of fame and the glamourous, stylish connotations that the biggest Hollywood stars bring to the wider world. The name Heuer, and indeed TAG Heuer, remains synonymous with motor racing and respected style. Indeed, these watches continue to gain in popularity within the market.


A Heuer Autavia Skipper

A Heuer Autavia Skipper

Sold for £4,500


Patek Philippe

With their rich history, impeccable craftsmanship, and iconic designs, these timepieces hold a special place in the hearts of watch connoisseurs. From classic dress watches to sporty chronographs, there are a wide range of options to suit every style and preference. These exceptional watches continually set records at auction, and this is not likely to change in the New Year.


An elusive double-signed Beyer dial Patek Philippe Nautilus Automatic Steel & Gold midi-size Watch Ref: 3800/1JA

Sold for £19,000



Known for models like the Speedmaster and the Seamaster, demand for vintage Omega wristwatches has boomed. Retail prices for Omega have been rising, making a pre-owned Omega only slightly more affordable than a brand-new version. This year has seen the demand for Omega watches on the secondary market escalate to new highs. We expect this to continue into 2024 with a greater demand for vintage models.


Omega observatory automatic constellation watch

An Omega observatory automatic constellation watch

Sold for £13,500


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Are you considering selling a Rolex, a Heuer, an Omega, a Patek Phillipe, or a military watch?

With a global audience of over 10 million, Dawsons can ensure you obtain the best price at auction.

We would be delighted to help. Please get in touch with one of our Specialists today for sales advice:

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