Sell Fine Wine at Auction with Dawsons

If you’re looking to sell fine or rare wine, Dawsons Auctioneers offers a trusted and efficient route to market. Whether you’ve inherited a cellar, are downsizing a private collection, or simply wish to realise the value of a few investment bottles, our expert team will guide you every step of the way.

Our dedicated Wine department specialises in auctioning exceptional vintages from renowned producers such as Château Lafite Rothschild, Domaine de la Romanée-Conti, Château Margaux, Petrus, Sassicaia, Penfolds Grange, Screaming Eagle and beyond.

 

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Why Sell Wine at Auction?

Selling through auction offers transparency, global reach, and the opportunity to achieve premium prices for sought-after bottles. With the right provenance and storage history, rare wines often exceed expectations under the hammer.

At Dawsons, we market your wine directly to an engaged audience of collectors, trade buyers and investors both in the UK and internationally. Your bottles will be professionally catalogued and photographed, with tasting notes, vintage details, and provenance carefully presented to maximise interest.

 

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wine in case upright

How to Sell Your Wine with Dawsons

Selling your wine is simple:

First, contact our team for a free expert valuation — you can use our online form or book an in-person consultation. If your wine is suitable for sale and meets our quality criteria, we will recommend inclusion in one of our regular specialist auctions.

We’ll arrange safe delivery or collection, catalogue the bottles professionally, and handle all promotion ahead of the sale. Once your wine sells, payment is sent within 30 days.

Our service is fully insured, discreet, and no sale, no fee.

What Types of Wine Do We Sell?

We welcome high-value wines from around the world, including but not limited to:

  • Bordeaux First Growths (e.g. Château Latour, Haut-Brion)

  • Burgundy (e.g. Domaine de la Romanée-Conti, Armand Rousseau)

  • Super Tuscans (e.g. Ornellaia, Tignanello)

  • Vintage Champagne (e.g. Dom Pérignon, Krug, Salon)

  • Fine New World Wines (e.g. Screaming Eagle, Harlan Estate, Penfolds Grange)

  • Investment-grade Port, Madeira & Dessert Wines

Proper storage and provenance are essential — please include details or receipts if available.

 

SUBMIT A VALUATION

wine in rack

Ready to Start Selling Your Wine?

Selling wine online with Dawsons is simple, secure, and designed to achieve the best possible result. Start by sending us images and details — our expert team will review your submission and provide a free, no-obligation valuation. If you decide to proceed, we’ll take care of everything from marketing and cataloguing to handling the sale through our international auctions, ensuring your wine reaches the right buyers across the globe.

 TELL US ABOUT YOUR WINE

Give a brief description of the wine and any history you know of.

 UPLOAD PHOTOS OR VIDEOS

Ensuring the wine is well lit and including detailed shots.

 SUBMIT YOUR REQUEST

That's it! One of our experts will be in touch shortly.

START SELLING

 

NO SALE, NO FEE

We will not charge any fees if we fail to sell your wine.

FAST PAYMENT

Receive sale proceeds within 30 days of auction.

How Can I Meet A Wine Expert?

If you're considering selling wine, you're very welcome to book a valuation appointment with one of our friendly specialists at either our London or Berkshire offices. With extensive expertise in the wine market, the team at Dawsons can offer trusted advice and guide you through the process — from valuation to sale. We can also offer home visits if you're looking to sell a larger collection of wine.

Sell Wine in London

The exterior of Dawsons Hampstead valuations office

Meet our experts in our Hampstead Valuations Office.

 

Sell Wine in Berkshire

The exterior of Dawsons Maidenhead office

Meet our experts in our Maidenhead Valuations Office.

 

Selling Wine with Dawsons

Generally, wine from prestigious producers, sought-after vintages, or in its original case (OWC) is more valuable. Our experts will assess your bottles and give you a realistic estimate based on current market demand.

Wine must have been stored correctly, with minimal ullage (liquid loss), intact labels, and capsules. Poor storage or leaking bottles may affect value or suitability for auction.

No. Only unopened, sealed bottles of wine are suitable for auction.

Yes, for larger consignments or high-value bottles, we can arrange insured collection.

Learn More About Wine: Understanding What Makes It Valuable

When it comes to fine wine, not all bottles are created equal. The value of a wine is shaped by a number of key factors — and understanding them can help you realise the true worth of your collection.

1. Producer Reputation Prestigious estates such as Château Lafite Rothschild, Domaine de la Romanée-Conti, and Screaming Eagle consistently command high prices due to their track record of excellence and scarcity.

2. Vintage Quality Some years yield better grapes than others. Exceptional vintages like 1982, 1996, 2000, 2005, 2009 and 2010 in Bordeaux, or 1990 and 2002 in Champagne, are highly sought after by collectors and investors.

3. Provenance & Storage A well-documented history and careful storage — ideally in professional, climate-controlled cellars — significantly increases a wine’s desirability. Original wooden cases (OWCs) and provenance certificates can further enhance value.

4. Bottle Condition Low ullage, intact labels and capsules, and evidence of professional storage all support a wine’s market appeal. Damaged or leaking bottles are typically rejected for auction.

5. Rarity & Demand Limited production wines or those with cult status — such as Krug Clos d’Ambonnay or Penfolds Bin 60A — are rare and often fiercely contested at auction. Likewise, discontinued vintages or producers with historical prestige can carry premiums.

Whether you're a seasoned investor or simply inherited a few special bottles, our experts can assess and advise on the best route to sale.

 

Need Any Further Assistance?

If you're looking to sell wine, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.  

 

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