Dawsons’ ceramics specialists have considerable expertise in handling Moorcroft pottery from all periods — from early Florian ware and highly sought-after William Moorcroft designs to Fine Trial pieces, limited editions, and later collectable ranges. Whether you’re parting with a single vase or an extensive collection, our knowledgeable team will provide clear, trusted guidance and help you achieve the strongest possible auction result.
If you’re curious about the value of your Moorcroft, the best place to start is with our free online valuation service. Simply upload images and details, and one of our specialists will respond with a swift, no-obligation estimate. This is the most efficient way to begin, with no need to travel or bring items to our offices.
We are delighted to handle:
Early William Moorcroft / Florian ware
Liberty & Co. period pieces
Rare pattern vases and chargers
Studio Trials and one-off designs
Limited editions and collector club issues
Heritage and modern range pieces
Single items and full private collections
The value of Moorcroft can vary considerably depending on age, pattern, shape, condition, and rarity. Early pieces, Liberty-period designs, and unusual colourways often achieve particularly strong results at auction. Studio Trials and limited editions also attract dedicated collectors from around the world.
If you’re unsure of the significance of your piece, our specialists are always pleased to offer insight. A free online valuation is the quickest way to understand its market potential and begin the selling process.
Once you’ve received your valuation, our experts will manage every step of the selling process. From arranging secure collection for larger consignments, to carefully cataloguing and photographing your Moorcroft, we ensure your pottery is beautifully presented to a global audience of collectors. With transparent communication and exceptional marketing, selling your Moorcroft with Dawsons is seamless, straightforward, and designed to maximise your return.
TELL US ABOUT YOUR ITEMS
Give a brief description of the work and any history you know of.
UPLOAD PHOTOS OR VIDEOS
Ensuring the work is well lit and including detailed shots of any signatures.
SUBMIT YOUR REQUEST
That's it! One of our experts will be in touch shortly.
FAST PAYMENT
Receive sale proceeds within 30 days of auction.
Our specialists are available for appointments at our London (Hampstead) and Berkshire (Maidenhead) offices. We’ll be happy to view your pieces in person and provide you with an honest appraisal. To arrange a convenient appointment, simply get in touch—our team is always happy to help.
We are proud to have achieved strong prices for a broad range of Moorcroft pieces, including early William Moorcroft designs, rare patterns, and studio trials. Recent highlights will be displayed here, demonstrating the robust demand for fine Moorcroft pottery at Dawsons’ specialist auctions.
From early Florian ware to sought-after modern designs, Moorcroft pottery continues to attract strong interest from collectors. Dawsons has helped many clients achieve excellent results when selling Moorcroft vases, bowls, and limited-edition pieces at auction. Read genuine reviews below from sellers who entrusted us with their Moorcroft pottery.
Simply upload photographs and information via our online valuation form. Our ceramics specialists will review your piece and provide a complimentary estimate with no obligation to sell.
Yes. We are delighted to handle everything from a single vase to sizeable private collections.
Age, pattern, rarity, tube-lining quality, condition, signature, and whether the piece is an early William Moorcroft design all play a role. Studio Trials and limited editions can also command strong interest.
Minor chips, crazing, or restoration can affect value, but many pieces remain entirely saleable. Our specialists will advise you honestly on expectations.
After receiving your valuation, we’ll guide you through the simple next steps. Our team handles cataloguing, photography, and marketing to ensure your piece reaches an international audience of collectors.
Certainly. For multiple items or substantial collections, we can organise a convenient home visit and secure transport.
Your specialist will recommend the most suitable upcoming auction to ensure your pottery is presented at the right moment for maximum interest.
No. Our success fee is deducted only once your item has successfully sold - with nothing to pay beforehand.
Established in 1897, Moorcroft quickly became one of Britain’s most celebrated art pottery manufacturers. Under the direction of William Moorcroft, the pottery gained international acclaim for its rich tube-lined decoration, bold colours, and instantly recognisable aesthetic — often sold through prestigious outlets such as Liberty & Co. Early Florian ware, with its flowing Art Nouveau lines, remains particularly prized, while later designs continued to showcase remarkable craftsmanship throughout the 20th century and into the modern day.
Collectors are drawn to Moorcroft for its artistry, distinctive hand-decorated techniques, and the variety of shapes and patterns produced. Whether an early William Moorcroft masterpiece or a contemporary limited edition, Moorcroft pottery continues to hold its place as a cherished part of British ceramic history.
Need Any Further Assistance?
If you're looking to sell ceramics by Moorcroft, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.
