Sell Your Rolex and Pay Zero Fees

Looking to sell your Rolex watch? Dawsons Auctioneers offers a trusted and transparent route to achieving the best possible return. Our team of horological specialists are experienced in appraising and marketing fine timepieces, helping clients across the UK and beyond to successfully sell their Rolex watches at auction.

Whether you own a classic Submariner, an elegant Datejust, a rare Daytona, or a vintage Oyster Perpetual, we’ll ensure your timepiece reaches a global audience of serious buyers.

If your Rolex is valued at £1,000 or more, you’ll pay no seller fees once it is successfully sold — that’s zero commission, no hidden charges, and no entry fees.

You will receive 100% of the sale price achieved at auction.

 

START SELLING

 

Why Sell Your Rolex at Auction?

Selling your Rolex through Dawsons means you’ll benefit from:

  • Expert Valuations by experienced horologists

  • International Reach through our live online auctions and global marketing

  • Exceptional Results, often achieving above market value

  • A Personal Service, guiding you through every step of the sale

 

SUBMIT A VALUATION

 

Two Gold Rolex Datejust watches

How Much Is My Rolex Worth?

The value of a Rolex can vary significantly depending on the model, age, condition, and market demand. At Dawsons, our team will provide you with an accurate and up-to-date valuation based on real market data, recent sale results, and our specialist insight.

We offer free valuations, and if you choose to sell your watch with Dawsons, your Rolex will be professionally photographed, catalogued, and promoted to our network of international buyers.

Types of Rolex Watches You Can Sell with Dawsons

Dawsons specialises in helping clients sell Rolex watches of every style and era, achieving outstanding results at auction. Whether you’re looking to sell a Rolex Submariner, sell a Rolex Daytona, or sell a Rolex GMT-Master, our team of experts will ensure your timepiece is accurately valued and marketed to an international audience of collectors. We also handle consignments for Rolex Datejust, Day-Date, Explorer, Yacht-Master, Milgauss, and Sea-Dweller models, as well as rare vintage Rolex references and limited-edition pieces. From modern sports models to highly sought-after investment classics, we have the expertise and global reach to secure the best possible price for your Rolex watch.

Ready to Sell Your Rolex?

It’s quick and easy to get started. Simply upload photographs and a few details via our online valuation form, or visit one of our valuation offices for a face-to-face consultation.

Your Rolex will be in safe hands with Dawsons.

 TELL US ABOUT YOUR ITEMS

Give a brief description of your Rolex and any history you know of.

 UPLOAD PHOTOS OR VIDEOS

Ensuring items are well lit with as detailed shots as possible.

 SUBMIT YOUR REQUEST

That's it! One of our experts will be in touch shortly.

START SELLING

 

PAY ZERO FEES

We will not charge any fees if your Rolex is valued at £1,000+

FAST PAYMENT

Receive sale proceeds within 30 days of auction.

PACK, SEND, SELL

Our free postal service for items valued from £300-£2,500.

Sell Your Rolex in London

Meet our Rolex experts in our Hampstead Valuations Office.

 

Sell Your Rolex in Berkshire

Meet our Rolex experts in our Maidenhead Valuations Office.

 

Video Call Valuations

Book a video call and get a real-time Rolex valuation.

 

Selling Rolex With Dawsons

You can submit photos and details via our free online valuation form or visit one of our valuation offices. Our Rolex specialists will review your watch and provide an expert market appraisal.

While original paperwork and boxes can increase value, they are not essential. We regularly achieve strong results for Rolex watches without documentation, particularly if the watch is rare or in good condition.

Yes, we offer a fully insured and tracked Pack, Send, Sell service for items up valued at between £300-£2,500. For higher-value watches, we’ll arrange a secure collection or recommend visiting a Dawsons office.

Our auctions attract collectors, dealers, and private buyers from around the world—giving your Rolex the exposure it deserves to achieve the best price.

There are NO hidden charges at Dawsons. You will not be charged an entry fee and, if your Rolex is valued at £1,000 or more, there are no seller fees. If your Rolex is valued below £1,000, the only fee to note is our Success Fee, which will only be applied if we successfully sell your items. Please visit our sellers fees page for further information.

Learn More About Rolex

Possibly the world’s best known manufacturer of luxury timepieces, the history of Rolex is rich with innovation and legacy. Founded in London in 1905 the Maison soon moved production to La Chaux-de-Fonds and has grown to become one of most important and defining Swiss watchmakers on the globe. Initial success came with the development of the Oyster Case, the world’s first waterproof watch, in 1926. The watch was marketed as being a watch for sportsmen and women, and this innovative spirit has endured throughout the brand's history, with almost all of its current offerings being sports watches.  

The Rolex name is synonymous with exploration, endeavour and elegance. The Maison's masterful and almost peerless combination of design and function has seen its creations held to acclaim by notable figures throughout history. The brands watches have always been developed with an enduring sense of purpose- a prototype of the Explorer accompanied Sir Edmund Hillary to the top of Mt. Everest in 1953 whilst in 1960 a Rolex Deep Sea Special was sent to the deepest point in the ocean, the Challenger Deep. This pioneering legacy continues to be upheld by Rolex to this day. 

The brand has a longstanding association with the sporting world and continues to be a partner to a number of well-known events. Its legendary Daytona watch was developed following the brand's appointment as official timekeeper of the Daytona International Speedway. Rolex watches have been seen on the wrist of all from heads of state to famous actors and sportspeople and continue to be the favoured brand of the world’s most influential individuals.

 

Need Any Further Assistance?

If you're looking to sell a Rolex watch, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.  

  

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