Sell Your Rolex Daytona and Pay Zero Fees

If you are looking to sell a Rolex Daytona, Dawsons can help you achieve the best possible price for your timepiece. Known for its precision, durability, and motorsport heritage, the Rolex Cosmograph Daytona is one of the most sought-after luxury watches in the world. Our in-house watch specialists have extensive experience valuing and selling Rolex Daytona models—both modern and vintage—through our internationally marketed auctions.

When you sell a Rolex watch with Dawsons, our global database of active collectors and competitive online bidding ensures your Daytona reaches the right buyers. And, if your Rolex is valued at £1,000 or more, you will benefit from zero seller fees, meaning you keep 100% of the hammer price.

 

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Why the Rolex Daytona is So Collectable

First introduced in 1963, the Rolex Daytona was designed for professional racing drivers, with a chronograph movement and tachymeter bezel that allow precise timing over long distances. The model’s enduring appeal lies in its combination of technical excellence, timeless design, and celebrity associations—most famously with actor and racing enthusiast Paul Newman. Certain vintage references, such as the “Paul Newman” Daytona, have become record-breaking auction stars, making them a coveted investment for collectors worldwide.

 

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Two Rolex Daytona watches side by side

Maximising the Value of Your Rolex Daytona

Selling a Rolex Daytona isn’t just about finding a buyer — it’s about presenting your watch to the right audience in the best possible way. At Dawsons, our watch specialists provide expert authentication, high-quality photography, and strategic global marketing to attract serious collectors and competitive bids. This tailored approach ensures your Daytona achieves its full potential at auction.

Ready to Sell Your Rolex Daytona?

It’s quick and easy to get started. Simply upload photographs and a few details via our online valuation form, or visit one of our valuation offices for a face-to-face consultation.

Your Rolex Daytona will be in safe hands with Dawsons.

 TELL US ABOUT YOUR ITEMS

Give a brief description of your Daytona and any history you know of.

 UPLOAD PHOTOS OR VIDEOS

Ensuring items are well lit with as detailed shots as possible.

 SUBMIT YOUR REQUEST

That's it! One of our experts will be in touch shortly.

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PAY ZERO FEES

We will not charge any fees if your Rolex is valued at £1,000+

FAST PAYMENT

Receive sale proceeds within 30 days of auction.

PACK, SEND, SELL

Our free postal service for items valued from £300-£2,500.

Sell Your Daytona in London

Meet our Rolex experts in our Hampstead Valuations Office.

 

Sell Your Daytona in Berkshire

Meet our Rolex experts in our Maidenhead Valuations Office.

 

Video Call Valuations

Book a video call and get a real-time Rolex valuation.

 

Frequently Asked Questions About Selling a Rolex Daytona

The value depends on factors such as the model reference, age, condition, and whether it includes original papers and box. Vintage Daytonas, especially “Paul Newman” models, can achieve record-breaking prices.

If your watch is valued at £1,000 or more, Dawsons Auctioneers will sell it with no seller fees, ensuring you receive the maximum return.

Once consigned, your watch will be professionally photographed, marketed globally, and entered into our next specialist watch auction, often selling within a few weeks.

Some Rolex Daytona references are especially sought after by collectors, commanding premium prices at auction. Vintage references such as the 6239, 6241, and 6263 are highly prized, especially if they feature the iconic “Paul Newman” dial. Modern models like the stainless steel 116500LN or the platinum 116506 also attract strong demand. If you’re unsure of your Daytona’s reference number, our specialists can help identify it and provide a free, no-obligation valuation.

Yes. While having the original box and papers can increase the value, we regularly achieve excellent prices for watches without them.

Learn More About the Rolex Daytona

The Rolex Cosmograph Daytona is more than just a timepiece—it’s a cultural icon. Introduced in 1963, it was designed for the high-speed world of motorsport, offering drivers a reliable way to measure elapsed time and calculate average speeds. Named after the Daytona International Speedway in Florida, the model quickly became synonymous with precision engineering and sporty elegance.

Over the decades, the Daytona has been produced in a variety of metals, from classic stainless steel to 18k gold and platinum. While modern references such as the ceramic-bezel 116500LN are highly sought after, it’s the vintage models—especially the exotic-dial “Paul Newman” Daytonas—that have achieved legendary status in the watch world, fetching record-breaking sums at auction.

Whether vintage or contemporary, every Rolex Daytona is crafted to the brand’s uncompromising standards, making it both a functional chronograph and a long-term investment. This enduring desirability is why collectors around the globe are willing to pay a premium for well-preserved examples, particularly those with original papers, boxes, and a known service history.

Need Any Further Assistance?

If you're looking to sell a watch, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.  

  

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