10/10/2025
When one thinks of the long and rich history of Swiss Watchmaking, it seems unthinkable that a young firm founded in 1991 could have established a niche for itself amongst the greats. Yet, Franck Muller has done precisely that. In just four short decades, the brand has come to resonate with discerning buyers as a byword for luxury, innovation, and distinctive design in the world of horology.
Franck Muller Master Square 18 Carat
Founded in Geneva by watchmaker Franck Muller and Vartan Sirmakes, the brand prides itself on crafting the most complicated watches, combining technical sophistication with avant-garde design.
Franck Muller has become known for its mastery of complications, watches that go beyond simply telling the time by including functions such as perpetual calendars, tourbillons, and minute repeaters. The company's innovative spirit and flamboyant style has helped propel it to international acclaim within a remarkably short period.
Several models from Franck Muller have achieved iconic status among collectors and enthusiasts. The "Cintrée Curvex", with its tonneau (barrel) shaped case, is the brand's signature design. Its instantly recognisable silhouette and spectacular dials with Art Deco-inspired numbers have made it a symbol of the house.
Franck Muller Conquistador Gentleman's Chronograph Wristwatch
Another celebrated model is the "Crazy Hours", which features a jumping hour complication (where the hour hand does not move between the numerals but jumps from one to another every 60 minutes) and rearranges the numerals on the dial in a seemingly random order, playfully challenging traditional perceptions of time display. The brand's reputation for technological innovation is exemplified by the "Aeternitas Mega 4", which stands out as the most complex wristwatch ever produced, boasting 36 complications and 1,483 components.
Other notable collections include the "Vanguard", featuring sporty styling with a strap seamlessly integrated into the case, and the "Long Island", which pays homage to the Art Deco movement with its rectangular case and elegant lines. The Master Square is a perfectly geometrical collection of classical lines that offers a sophisticated take on the traditional wristwatch.
Franck Muller Diamond Set Long Island Watch
Franck Muller watches are not understated, making a bold statement with their show-stopping and imaginative designs. As a result, their appeal extends to celebrities, athletes, and high-profile personalities such as Cristiano Ronaldo and Elton John, which only adds to the brand's cachet.
Franck Muller's complex mechanics, superb craftsmanship, and instantly recognisable aesthetics mean that there is a vibrant market for pre-loved models, particularly in the Middle East and Asia, where bold designs and exclusivity are prized. The brand's most complicated and rare pieces or bespoke, gem-set models often command significant premiums at auction.
Dawsons has extensive experience selling Franck Muller watches at auction to a huge audience of known buyers all over the globe. Our expert team are ideally placed to offer detailed assessments based on rarity, condition, provenance, model, and the market trends that influence resale values. If you are interested in selling your pre-loved Franck Muller watch, we would be delighted to offer you a complimentary valuation in person or online, whilst, when Dawsons sell your watch, you pay no seller’s fees at all – meaning you will receive 100% of the hammer (sale) price at auction.
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