Sell Your TAG Heuer and Pay Zero Fees

At Dawsons, our specialists have years of experience valuing and selling luxury timepieces, including TAG Heuer watches. Whether you own a classic Carrera, an Aquaracer, a Monaco, or a Formula 1 model, our team will provide you with an accurate, no-obligation valuation and guide you through the selling process with transparency and care. If your TAG Heuer watch is valued at £1,000 or more, you will benefit from our zero seller fees policy, ensuring you keep more of the final sale price.

 

SUBMIT A VALUATION

 

Why Sell Your TAG Heuer With Dawsons?

Choosing Dawsons to sell your watch means working with a trusted team that combines international reach with a highly personalised service. We promote your TAG Heuer to a global audience of watch collectors and guarantee complete transparency throughout the selling process. With no hidden charges, no entry fees, and no seller fees on watches over £1,000, we are committed to ensuring you receive the very best return for your timepiece.

TAG Heuer McClaren F1 Watch

How to Sell Your TAG Heuer Watch Online

Selling your TAG Heuer with Dawsons is simple. You can request a free online valuation by submitting photographs and details of your watch, including box and papers if available, as these often enhance the value achieved at sale. Once you’ve received your valuation, you can arrange to consign your watch through our Pack, Send, Sell service for items valued between £300–£2,500, or book an appointment with one of our specialists at our London (Hampstead) or Berkshire (Maidenhead) offices. For higher-value pieces, private in-person valuations are available on request.

 TELL US ABOUT YOUR ITEMS

Give a brief description of your TAG and any history you know of.

 UPLOAD PHOTOS OR VIDEOS

Ensuring items are well lit with as detailed shots as possible.

 SUBMIT YOUR REQUEST

That's it! One of our experts will be in touch shortly.

 

START SELLING

 

PAY ZERO FEES

We will not charge any fees if your TAG is valued at £1,000+

FAST PAYMENT

Receive sale proceeds within 30 days of auction.

PACK, SEND, SELL

Our free postal service for items valued from £300-£2,500.

Sell TAG Heuer in London

Meet our TAG experts in our Hampstead Valuations Office.

 

Sell TAG Heuer in Berkshire

Meet our TAG experts in our Maidenhead Valuations Office.

 

Video Call Valuations

Book a video call and get a real-time TAG valuation.

 

FAQ - Selling TAG Heuer Watches

The value of your TAG Heuer depends on the model, age, condition, and whether you have the original box and papers. Popular models such as the Carrera, Monaco, and Aquaracer can achieve strong results at sale. Our specialists provide free, no-obligation valuations to give you an accurate market estimate.

Yes — TAG Heuer watches are highly sought after worldwide, with iconic designs like the Monaco and Carrera attracting collectors and enthusiasts. At Dawsons, we market your watch internationally to maximise exposure and achieve the best possible price.

Having the original warranty card, service history, and presentation box can significantly increase the desirability and value of your TAG Heuer. Even without these, we can still achieve excellent results for well-maintained timepieces.

We charge zero seller fees for watches valued at £1,000 or more, so you keep more of the final sale price. For other pieces, our terms remain transparent, with no hidden charges or entry fees.

Yes — you can book an appointment with our watch specialists at our Hampstead (London) or Maidenhead (Berkshire) offices, or request a video call for a convenient face-to-face valuation.

Learn More About TAG Heuer Watches

TAG Heuer is a manufacturer steeped in rich history and is undeniably one of the most recognisable and important of Swiss watchmakers. Founded as 'Heuer' in 1887, the brand started life in a small workshop in St Imier, Switzerland. It has always been associated with its creation of accurate chronographs and timers and has over the years produced a number of significant and revolutionary movements in this field. 

The Maison is and always has been synonymous with the motorsport industry with creations such as the Carrera chronograph in 1963 taking its name famously from the Carrera Panamericana race, and the innovative Monaco being worn famously by Steve McQueen in the film 'LeMans'. Furthermore, TAG Heuer has enjoyed a longstanding relationship with F1, sponsoring teams, tracks and drivers alike and similarly with the Porsche brand. The combination of cutting edge design, exquisite precision capability and decades of strong endorsement have established TAG Heuer's enduring legacy. 

Need Any Further Assistance?

If you're looking to sell a TAG Heuer watch, our team of experts can help you achieve the best possible price. We also offer specialist services for those looking to sell other types of valuable items.

  

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