Looking to Sell a Luxury Watch?

At Dawsons Auctioneers, we specialise in achieving exceptional results for timepieces by leading brands such as Rolex, Patek Philippe, Audemars Piguet, and Omega.

Our watch specialists provide free, confidential valuations and present your watch to a global audience of collectors, dealers, and enthusiasts through our internationally viewed auctions. Whether you are selling a single timepiece or an important collection, we ensure your watch is expertly marketed to achieve the best possible price.

Why Sell Watches at Auction?

Luxury watches often perform exceptionally well at auction due to strong global demand, brand prestige, and collector interest. Iconic models from brands such as Rolex, Patek Philippe, and Audemars Piguet can attract competitive bidding, particularly when accompanied by original boxes, papers, and service history.

Unlike selling directly to a dealer, auction creates a transparent and competitive environment where multiple buyers can bid, often driving prices beyond trade offers. At Dawsons, each watch is professionally photographed, catalogued by specialists, and marketed internationally to ensure it reaches the right audience.

Sell Watches by Leading Brands

We regularly handle luxury watches by some of the world’s most recognised makers. Explore a selection of brands below, or request a free valuation to discover how much your watch could achieve at auction.

Sell Cartier WatchSell Cartier

Sell Rolex WatchSell Rolex

Sell Omega WatchSell Omega

Sell Patek Philippe WatchSell Patek Philippe

Sell TAG Heuer WatchSell TAG Heuer

Sell Longines WatchSell Longines

Sell Breitling WatchSell Breitling

Sell Tiffany WatchSell Tiffany & Co

Sell Audemars Pigeut WatchSell Audemars Piguet

Sell IWC WatchSell IWC

Sell Jaeger-LeCoultre WatchSell Jaeger-LeCoultre

Sell Franck Muller WatchSell Franck Muller

Sell Chopard WatchSell Chopard

Sell Piaget WatchSell Piaget

Sell Zenith WatchSell Zenith

Sell Hublot WatchSell Hublot

Sell Bulgari WatchSell Bulgari

Sell Tudor WatchSell Tudor

Sell Oris WatchSell Oris

Sell Montblanc WatchSell Montblanc

Sell Vacheron WatchSell Vacheron

Sell Breguet WatchSell Breguet

Sell Van Cleef Arpels WatchSell Van Cleef

Sell Baume Mercier WatchSell Baume & Mercier

Sell Bueche Girod WatchSell Bueche Girod

Sell Jacob & Co WatchSell Jacob & Co

Sell Lemania WatchSell Lemania

Sell Chanel WatchSell Chanel

Sell Bell & Ross WatchSell Bell & Ross

Sell Panerai WatchSell Panerai

FAQ - Selling Luxury Watches

Brands such as Rolex, Patek Philippe, Audemars Piguet, and Omega consistently attract strong demand from collectors.

Yes, watches with original boxes, papers, and service history typically achieve higher prices.

Vintage watches can be highly valuable, particularly rare or well-preserved examples from leading brands.

Looking to sell other watches or learn more about the process?

Visit our Sell Watches page for expert advice and valuations across all types of timepieces.

Request a Free Luxury Watch Valuation

Get a free, no-obligation valuation from our specialists today.

  

Request a Valuation